Driven : inside BMW, the most admired car company in the world
"In Driven, David Kiley presents an inside look at the fabled automaker, revealing the business philosophy and practices that make BMW more than just another carmaker, and the unsurpassed quality that makes a "Bimmer" more than just a car. With uncommon access to BMW executives and records, Kiley explains how the company emerged from the wreckage of World War II to become the most respected car producer and one of the most profitable automakers in the world."--Jacket
History
x, 310 pages : illustrations ; 24 cm
9780471269205, 0471269204
54279811
The ultimate cars
The ultimate history
The ultimate family
The ultimate brand
The ultimate stylists
The ultimate blunder
The ultimate brand expansion
The ultimate hydrogen future
其他题名:Inside BNW, the Most Admired Car Company in the World
catdir.loc.gov Contributor biographical information
catdir.loc.gov Publisher description
catdir.loc.gov Table of contents
libaccess.mcmaster.ca Contributor biographical information
libaccess.mcmaster.ca Publisher description
libaccess.mcmaster.ca Table of contents