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1954 THE BILLBOARD advertising agency Arena Auditorium automatic selling Bally BILLBOARD MUSIC BILLBOARD OCTOBER Biow BOWLER Calif Capades Capp cent Chicago Chicago Coin coin machine COLUMBIA RECORDS Company Continued cost dealers disk distributors Doris Day equipment execs Fair feature firm gun games Holiday on Ice HOLLYWOOD Ice Capades industry juke box KIDDIE RIDES Kintner KTTV League manager manufacturers Match ment merchandising MUSIC MACHINES Music Operators National off-color Pantages play player president production promotion radio Ramar RCA Victor records reported rifle unit ROCK-OLA Rowe scheduled scores Screen Gems Seeburg Sept September September 25 shooting showmen shuffle games Sonja Henie Spacarb sponsors spot Star station summer target thru thruout tion TODAY'S TOP TUNES TV film veepee venders vending Webb Pierce week WURLITZER York