Introduction to Communication StudiesThe second edition of this widely used introductory textbook updates the work to take accounts of developments in the last few years. John Fiske's study equips the reader with a range of methods of analysing examples of communication in our society, together with a critical awareness of the theories underpinning them. The reader will be able to tease out the latent cultural meanings in such apparently simple communications as news photos or popular TV programmes. |
Contents
List of Plates | |
INTRODUCTION WHAT IS COMMUNICATION? | |
COMMUNICATION THEORY | |
Suggestions forfurtherwork 2 OTHER MODELS | |
COMMUNICATION MEANING AND SIGNS | |
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Common terms and phrases
advertisements andthe arbitrary ªthe audience Barthes Basic concepts blacks broadcast bythe C.S.Peirce channel chapter Clint Eastwood communication commutation test connotation content analysis convention Coronation Street culture Daily Mirror denotative determined dominant ideology encoder entropic example experience false consciousness feedback Figure Fiske function Further implications gender Gerbner Glasgow Media Group gratifications iconic identify interaction inthe involves itis Jakobson language Lévi-Strauss linguistic London masculine mass media McQuail meaning medium metaphor metonym myths narrowcast Narrowcast codes nature negotiated normal object ofthe paradigm paradigmatic particular Peirce Peirce«s people«s phatic photograph Plate police problems produced programme reader reading reality redundancy refers relationship restricted code Saussure Saussure«s semantic semantic differential semiotic sense Shannon and Weaver«s signifier social society subculture symbol syntagm television thatis thatthe theaudience theory theyare tothe transmitted understand users values Weaver Weekly World withthe women words