Introduction to Communication StudiesThe second edition of this widely used introductory textbook updates the work to take accounts of developments in the last few years. John Fiske's study equips the reader with a range of methods of analysing examples of communication in our society, together with a critical awareness of the theories underpinning them. The reader will be able to tease out the latent cultural meanings in such apparently simple communications as news photos or popular TV programmes. |
Contents
Introduction What Is Communication? | 1 |
1 Communication Theory | 6 |
2 Other Models | 24 |
3 Communication Meaning and Signs | 39 |
4 Codes | 64 |
5 Signification | 85 |
6 Semiotic Methods and Applications | 101 |
7 Structuralist Theory and Applications | 115 |
8 Empirical Methods | 135 |
9 Ideology and Meanings | 164 |
Conclusion | 189 |
| 191 | |
| 196 | |
| 200 | |
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Common terms and phrases
aberrant decoding advertisements aesthetic arbitrary audience Barthes Barthes’s Basic concepts binary oppositions blacks C.S.Peirce camera channel chapter communication commutation test concerned connotations content analysis convention Coronation Street culture Daily Mirror deep structure defined denotative determined dominant ideology encoding entropy example false consciousness feedback figure function Further implications gender Gerbner human iconic identify interaction involves language Lévi-Strauss linguistic masculine mass media medium metaphor metonym myth narrowcast codes nature negotiated Newcomb’s normal object order of signification paradigm paradigmatic particular Peirce Peirce’s people’s phatic photograph plates 1a police problems process school produce programme reader reality redundancy refers relationship restricted code role Saussure Saussure’s second-order meanings selection semantic semantic differential semiotic semiotic analysis sense Shannon and Weaver’s shared signifier similar society Stuart Hall subculture symbol syntagm television theory transmitted understand users values Weekly World women words