The Rolls-Royce name is synonymous with perfection and the pursuit of excellence, on account of the extraordinarily high engineering standards demanded by Henry Royce, the marque's founder. His first car, built in 1904, attracted the attention of the aristocratic Charles Rolls, who was initially responsible for selling it. Soon afterwards came the legendary Silver Ghost and Royce's place in motoring history was secure. All subsequent models have followed this perfectionist approach, maintained by BMW, which acquired the company in 1998. About the author Jonathan Wood is a founder member of the staff of Classic Cars magazine, he has twice won the Guild of Motoring Writers' Montagu Trophy and is a two-times recipient of the Society of Automotive Historians' Cugnot Award. Other titles for Shire by this author are: The Bean Austin Seven The Citroeuml;n The Bullnose Morris Classic Cars The Model T Ford The Volkswagen Beetle
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40/50 horsepower model aero-engine production Alwalton Armoured Car axle Barker became bespoke coachwork body bodywork built C. S. Rolls capacity Car Division car manufacture car production car's ceased Charles Rolls Charles Stewart Rolls chassis form Claude Johnson coachbuilder Continental Phantom Cooke Street Crewe cylinder Derby firm firm's fitment Frederick Henry Royce gear change Goshawk Hooper independent front suspension independent rear suspension inter-war introduced John Allan Rolls km/h kmlh last Rolls-Royce litre six-cylinder engine litre V8 London Mark VI Bentley marque mechanical motor Mulliner Park Ward outbreak owner Phantom III post-war predecessor R-type remained in production replaced result Robotham Rolls and Company Rolls-Royce cars Rolls-Royce factory Rolls's Royce car Royce's death saloon Second World Silver Cloud Silver Dawn Silver Ghost Silver Seraph Silver Shadow Silver Spirit Silver Spur Silver Wraith small Rolls-Royce split-level air conditioning standardised took Trophy race turbocharged unlikely V8 engine West Wittering wheel