Japan's Motorcycle Wars: An Industry History

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UBC Press, Jan 1, 2009 - Business & Economics - 312 pages
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For decades the crown jewels of Japan's postwar manufacturing industry, motorcycles remain one of Japan's top exports. Japan's Motorcycle Wars assesses the historical development and societal impact of the motorcycle industry, from the influence of motor sports on vehicle sales in the early 1900s to the postwar developments that led to the massive wave of motorization sweeping the Asia-Pacific region today.

Jeffrey Alexander brings a wealth of information to light, providing English translations of transcripts, industry publications, and company histories that have until now been available only in Japanese. By exploring the industry as a whole, he reveals that Japan's motorcycle industry was characterized not by communitarian success but by misplaced loyalties, technical disasters, and brutal competition.

  

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In this book you talk about my great grandpa on page 58 I thought that was really cool in Milwaukee wi in Harley Davison museum he has a memorial there to.. This summer I am going back home to Wisconsin to see it, my family to. The family would be my grandma his daughter "Joseph Ryan". she lives in Chippewa falls Wisconsin. I would love to here more about my great grandpa in your book's And learn more about him!! 

Contents

Why the Motorcycle?
3
1 Japans Transportation Revolution 18961931
18
A Study in Industrial SelfSufficiency
44
Designing Products for an Impoverished Postwar Market
65
Finding a Niche in a Crowded Manufacturing Field
85
5 The Rise of the Big Four
109
Going Bankrupt in Japan
166
7 Sales and Safety
197
Motorcycle Production Use and Exports
225
Profiles of Motorcycle Manufacturers
229
Notes
233
Glossary
255
Bibliography
258
Index
266
Copyright

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About the author (2009)

Jeffrey W. Alexander teaches at the University of Wisconsin-Parkside.

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