Japan's Motorcycle Wars: An Industry History

Front Cover
UBC Press, Jan 1, 2009 - Business & Economics - 312 pages
1 Review

For decades the crown jewels of Japanís postwar manufacturingindustry, motorcycles remain one of Japanís top exports.Japanís Motorcycle Wars assesses the historicaldevelopment and societal impact of the motorcycle industry, from theinfluence of motor sports on vehicle sales in the early 1900s to thepostwar developments that led to the massive wave of motorizationsweeping the Asia-Pacific region today.

Jeffrey Alexander brings a wealth of information to light, providingEnglish translations of transcripts, industry publications, and companyhistories that have until now been available only in Japanese. Byexploring the industry as a whole, he reveals that Japanísmotorcycle industry was characterized not by communitarian success butby misplaced loyalties, technical disasters, and brutalcompetition.

  

What people are saying - Write a review

User Review - Flag as inappropriate

In this book you talk about my great grandpa on page 58 I thought that was really cool in Milwaukee wi in Harley Davison museum he has a memorial there to.. This summer I am going back home to Wisconsin to see it, my family to. The family would be my grandma his daughter "Joseph Ryan". she lives in Chippewa falls Wisconsin. I would love to here more about my great grandpa in your book's And learn more about him!! 

Contents

Why the Motorcycle?
3
1 Japans Transportation Revolution 18961931
18
A Study in Industrial SelfSufficiency
44
Designing Products for an Impoverished Postwar Market
65
Finding a Niche in a Crowded Manufacturing Field
85
5 The Rise of the Big Four
109
Going Bankrupt in Japan
166
7 Sales and Safety
197
Motorcycle Production Use and Exports
225
Profiles of Motorcycle Manufacturers
229
Notes
233
Glossary
255
Bibliography
258
Index
266
Copyright

Common terms and phrases

About the author (2009)

Jeffrey W. Alexander teaches at the University ofWisconsin-Parkside.